Actualno.Com

https://www.actualno.com/

Actualno.com is an independent for-profit online media outlet in Bulgaria, with several small websites on lifestyle and women's topics.

Actualno.com provides unbiased and socially relevant information across politics, economy, culture, health, society, sports, international news, and education. The site also has two opinion sections: Actualno Comments and Point of View, which contain the analyses and comments of journalists from the newsroom and always provoke the public's interest. Actualno.com strongly supports authorship and independent points of view by encouraging young talent and inviting them as columnists.

According to the chief executive officer Kiril Apostolov and editor-in-chief Ivaylo Achev, the organisation aims to be financially and politically independent. The media outlet avoids being part of NGOs, professional associations, or applying for grants. The founder, Apostolov, is an IT entrepreneur who, after being an investor for five years, took over management of the media organisation to save it from bankruptcy after the 2008 financial crisis.

Actualno.com, as a media group, has several specialised online news outlets: Expert, iWoman, Sportlive, Sofialive, and Temida.

Source: Oasis Europe

Last updated date: November 2025

Location:
Sofia, Bulgaria
Year the organization started publishing:
2005
Languages:
Bulgarian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Reviews
Essays
Interviews and reporting
Information services
Opinion
Investigative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube
Twitter
Facebook
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
240,855
Twitter number of followers:
4,398

Management and team

Founders

Female:
1
Male:
1
Founders:
Kiril Apostolov
Directors:
Kiril Apostolov

Team

Full-time employees:
43
Part-time employees:
40
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Content services for others
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Meta content income
Content development for other non-journalistic companies
Individual donations
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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