O Atual was launched in November 2013. It was the brainchild of journalist Valmir Lima and lawyer Paulo Roberto de Moraes Rego Figueiredo, who died in 2018. It has become a benchmark for journalism in universities.

Source: AJOR

Last updated date:

Location:
Manaus, Brazil
Year the organization started publishing:
2013
Languages:
Portuguese
Type of coverage:
Regional
Area of coverage:
Norte

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Politics
Technology
Sports
Economy and business
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
YouTube
Telegram
WhatsApp
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
165,000
Twitter number of followers:
7,704
Instagram number of followers:
28,500
YouTube number of followers:
9,602
Tiktok number of followers:
41

Management and team

Founders

Female:
0
Male:
2
Founders:
Valmir Lima, Paulo Roberto de Moraes Rego Figueiredo
Directors:
Valmir Lima, Cléber Oliveira

Team

Full-time employees:
11
Part-time employees:
0
Freelancers or consultants:
4
Volunteers:
4

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Google Adsense
Local advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Services for clients and other private corporations
Content development for other media
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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