Associação Portal Catarinas

https://catarinas.info/

Associação Portal Catarinas emerged from a collaborative funding campaign with the aim of producing content based on the close relationship between women journalists and feminist social movements in Santa Catarina. This relationship with civil society organizations remains close to this day, so that the topics covered and produced are geared towards defending women's human rights.

Over time, the portal's team realized that the fight for women's rights also involves racial and gender issues. For this reason, the scope of the themes today takes into account the intersectionality of feminism with LGBTQIA+ issues, black women, indigenous women and eco-feminists, leading to an editorial repositioning of the portal in 2022.

In recent years, the Catarinas Portal's engaged and participatory volunteer journalism has given way to a professionalization movement, in which communicators who previously worked part-time have started to dedicate themselves full-time and on a paid basis. Their work relies on partnerships with other media outlets that help push the content beyond Florianópolis and the state of Santa Catarina, reaching a national audience.


Source: AJOR

Location:
Florianópolis, Brazil
Year the organization started publishing:
2016
Languages:
Portuguese
Type of coverage:
National

Content

Editorial coverage:
Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of finance, or politics)
Type of content produced by theme:
Science
Education
Environment
Politics
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Pinterest
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
46,000
Twitter number of followers:
6,312
Instagram number of followers:
69,200
YouTube number of followers:
1,410
Tiktok number of followers:
534

Management and team

Founders

Female:
3
Male:
0
Founders:
Paula Guimarães, Clarissa Peixoto, Kelly Vieira
Directors:

Team

Full-time employees:
2
Part-time employees:
7
Freelancers or consultants:
7
Volunteers:
6

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Grants from United Nations, UNESCO, and other agencies
Advertising
Advertising sold by an external agency
Content services for others
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Audience support / reader revenue

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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