Associação Portal Catarinas emerged from a collaborative funding campaign with the aim of producing content based on the close relationship between women journalists and feminist social movements in Santa Catarina. This relationship with civil society organizations remains close to this day, so that the topics covered and produced are geared towards defending women's human rights.
Over time, the portal's team realized that the fight for women's rights also involves racial and gender issues. For this reason, the scope of the themes today takes into account the intersectionality of feminism with LGBTQIA+ issues, black women, indigenous women and eco-feminists, leading to an editorial repositioning of the portal in 2022.
In recent years, the Catarinas Portal's engaged and participatory volunteer journalism has given way to a professionalization movement, in which communicators who previously worked part-time have started to dedicate themselves full-time and on a paid basis. Their work relies on partnerships with other media outlets that help push the content beyond Florianópolis and the state of Santa Catarina, reaching a national audience.
Source: AJOR