Screenshot of the Austin Vida website
Austin Vida is an independent nonprofit online website centering the Latino community of Austin, TX, relaunched by journalist Nancy Flores in 2021. Austin Vida was initially founded in 2007 as a Latin promotions music company and then became an entertainment and magazine, which ceased publication in 2015. The website includes coverage of local culture, arts, and events, community news, and mental health, with a focus on using community engagement and solutions journalism. Austin Vida also sends a weekly newsletter with community news and a monthly Cultura Guide, produces a monthly radio show with Austin’s NPR station, and has hosted in person events, including readings featuring community contributors. Austin Vida’s revenue streams include grants, audience donations, community partnerships and sponsors, and advertisements. The outlet is a member of the Tiny News Collective, Indiegraf, the Institute for Nonprofit News, and Local Independent Online News Publishers. Austin Vida was awarded the 2023 Best Latino Media Award from HABLA (Hispanic Business Advocates Business Leaders of Austin) and was a 2023 Finalist, for Product of the Year from LION (Local Independent Online News Publishers Local Journalism Awards), and Flores has received numerous awards in her role as editor and publisher.

Source: SembraMedia

Last updated date: September 2026

Location:
Austin, United States
Year the organization
started publishing:
2021
Languages:
English
Spanish
Type of coverage:
Local
Area of coverage:
Austin, TX

Content

Type of content produced by theme:
Politics
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Economy and finance
Ethnic minorities
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Radio streaming
YouTube
Twitter
Facebook
Instagram

Management and team

Founders

Female:
1
Male:
0
Founders:
Nancy Flores
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from Google
Local advertising sold by own team
Event sponsorships
Individual donations
Newsletter advertising or sponsorship
The primary source of revenue reported by media leaders:
Grants

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.