Beta kit

Founded in 2012, its journalism focuses on the companies, trends, and ideas shaping Canada’s digital economy. The media publishes articles about tech, for tech, and how the audience actively builds, funds, and supports Canadian startups.

Source: SembraMedia

Last updated date: September 2026

Location:

Toronto, Canada

Year the organization
started publishing:

2012

Languages:

English

Type of coverage:

Regional

Area of coverage:

Canada

Type of content produced by theme:

Technology

Journalism genres:

Interviews and reporting

Information services

Journalism coverage types and techniques:

Breaking news

Explanatory journalism

Curated/aggregated content

Tech platforms and other mediums used:

Website

Newsletter

Social media platforms

Podcast

YouTube

Twitter

Facebook

Founders

Female:

Male:

Founders:

Douglas Soltys

Directors:

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Advertising

Audience support / reader revenue

Local advertising sold by own team

Memberships

Sponsorships on social media

The primary source of revenue reported by media leaders:

Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Beta Kit

Content

Management and team

Founders

Team

Business structure and revenue sources