Screenshot of the Bluffton Icon website
The Bluffton Icon is a hyperlocal news publication providing daily coverage for Bluffton, Ohio, and surrounding communities. Thanks to support from local advertisers, the Icon delivers free news with no login required and no limits on articles, ensuring residents have accessible information about local events, announcements, and community life. In addition to news reporting, the Icon offers a variety of advertising options, including classified ads, event promotions, and long-term display or banner ads. Many classified listings, such as garage sales and help-wanted notices, are free, while other categories, including property, vehicles, and ticketed events, are available at nominal rates. Advertisers benefit from a platform that is fully focused on the Bluffton area, ensuring relevance and impact for the local community. Readers can access content through the Icon website, subscribe to daily news overviews via email, or follow the publication on Facebook, Instagram, LinkedIn, and RSS feed. The Bluffton Icon is part of the Icon network, alongside its counterpart, the Ada Icon, creating a regional system of hyperlocal publications that support communities through free news, advertising, and public engagement.

Source: SembraMedia

Last updated date: September 2026

Location:
Bluffton, United States
Year the organization
started publishing:
2012
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Bluffton, Ohio

Content

Type of content produced by theme:
Education
Environment
Technology
Entertainment and culture
Economy and finance
Journalism genres:
Information services
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Facebook

Management and team

Founders

Female:
1
Male:
1
Founders:
Fred Steiner y Mary Pannabecker Steiner
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Individual donations
Products and ecommerce
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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