Bra Perucci Africa

https://braperucci.africa/
Screenshot of the Bra Perucci Africa website
Bra Perucci Africa is a Ghanaian digital lifestyle magazine and content studio that explores how fashion, beauty, art and pop culture shape contemporary African life. Founded in 2015 and based in Accra, the outlet publishes daily stories, interviews and guides spanning red‑carpet reports, its Best Dressed franchise, weddings, men’s grooming, womenswear, travel and food. Its editors foreground Ghanaian and pan‑African creatives—designers, stylists, photographers and culture makers—and track the influence of social media and youth culture across the region. Alongside editorial publishing, Bra Perucci Africa operates a communications arm that produces branded articles, photo and video shoots, social media campaigns and full event publicity for clients seeking culturally tuned storytelling. The team also provides strategy and community management to extend campaigns across Instagram, TikTok, X and YouTube. Coverage ranges from profiles of rising creators to fashion‑industry news, such as BOYEDOE’s selection as an LVMH Prize semi‑finalist and NEW WAVE honourees at the British Fashion Awards, giving readers a view of West Africa’s creative economy in a global context. The publication’s audience includes style‑conscious readers in Ghana and the diaspora who follow celebrity style, culture trends and inspirational stories. Headquartered at 24 Old Winneba Road in Accra, Bra Perucci Africa blends lifestyle reporting and service journalism with commercial content services, positioning itself as a hub for African style and culture and a partner for brands that want to reach those audiences.

Source: Code for Africa

Last updated date: September 2026

Location:
Accra, Ghana
Year the organization
started publishing:
2015
Languages:
English
Type of coverage:
International
Countries of coverage:
Ghana
South Africa

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Lifestyle
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Essays
Interviews and reporting
Journalism coverage types and techniques:
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast

Management and team

Founders

Female:
0
Male:
2
Founders:
Nathaniel Tollo Mel Arthur
Directors:
Nathaniel Tollo Mel Arthur

Team

Full-time employees:
3
Part-time employees:
2
Freelancers or consultants:
5
Volunteers:
3

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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