Cabildeo Digital

The profile information for this media outlet was collected through desk research and an interview with its founder. Cabildeo Digital is an independent media outlet directed by award-winning journalist Amalia Pando. Its slogan is: objectivity, impartiality and credibility. Cabildeo has an application, its website and social media accounts where it has published since it was founded in La Paz in 2018. Cabildeo's business model combines national advertising banners, local advertising, donations from individuals and non-recurring crowdfunding campaigns. In April 2019, Cabildeo marked a milestone in the history of Bolivian journalism and in particular that of digital native journalism. It launched the first crowdfunding campaign after what its founder Amalia Pando explained was "a journalistic hit and a financial failure." Since it did not agree to the sale of its advertising spaces to both the State and private companies, due to the advertising suffocation of the Evo Morales government, Pando explains in the campaign video. In the same video, he asks for citizens' contributions to "be able to continue working for independent journalism, freedom of expression and democracy, especially now during electoral times." The campaign was carried out through gofundme.com and the goal was to raise USD 20,000 in ten months. The campaign closed successfully on April 26, 20 days after its launch, with the collection of USD 20,400. Pando explained to SembraMedia that there were a total of 579 donors and the majority were Bolivians abroad; He also commented that the majority of contributions were in the range of 10, 50 and 100 US dollars. Below is the video that was used in the successful crowdfunding campaign. https://www.facebook.com/CabildeoDigital/videos/570393073469003/