O Carnavalesco is a journalistic outlet specializing in coverage of the samba schools of the cities of Rio de Janeiro and São Paulo. Founded in 2007, the initiative is considered to be the largest of its kind in Brazil. Its aim is to cover the rehearsals, parades and daily life of the schools not only during Carnival, but throughout the year.

Source: AJOR

Last updated date:

Location:
Rio de Janeiro, Brazil
Year the organization started publishing:
2007
Languages:
Portuguese
Type of coverage:
Local
Area of coverage:
Rio de Janeiro-RJ e São Paulo-SP

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Entertainment and culture
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Collaborative journalism
Live coverage of events
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok

Audience and reach

Social media audience

Facebook number of followers:
241,000
Twitter number of followers:
44,600
Instagram number of followers:
168,000
YouTube number of followers:
95,400

Management and team

Founders

Female:
0
Male:
2
Founders:
Alberto João, Rafael Lemos
Directors:
Alberto João

Team

Full-time employees:
3
Part-time employees:
0
Freelancers or consultants:
30
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Programmatic ad networks
The primary source of revenue reported by media leaders:
Advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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