Conecta Arizona

https://www.conectaarizona.com

Conecta Arizona provides news, information, and community resources in Spanish for the Hispanic population in Arizona, USA, and Sonora, Mexico. Conecta Arizona offers a daily stream of news distributed on WhatsApp, Telegram, Facebook, Twitter and Instagram, and through media partners that include newspapers, radio and digital news outlets from both sides of the US-Mexico border. It also has a podcast, Cruzando Líneas, distributed online, on the radio, and on WhatsApp.

In the WhatsApp group, journalists, experts and community members share information about the pandemic, social aid resources, and news of the day, and they debate issues in La Hora del Cafecito. Experts are invited to the group during this hour to guide the audience, one on one, live, about the pandemic, immigration, health, finance, business, entertainment, sports and more.

The media organization was created through a fellowship from Listening Post Collective (from Internews) and the editorial help of the journalism organization Feet in 2 Worlds. The WhatsApp news, information and resource service began as a temporary project that has evolved into a media organization poised for growth.


Source: SembraMedia

Location:
Phoenix, Estados Unidos
Year the organization started publishing:
2020
Languages:
Spanish
Type of coverage:
Local
Area of coverage:
Phoenix Arizona

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Technology
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Crowdsourcing
Fact-checking
Curated/aggregated content
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Radio streaming
Mobile app

Audience and reach

Social media audience

Facebook number of followers:
2,699
Twitter number of followers:
1,631
Instagram number of followers:
729
YouTube number of followers:
26

Management and team

Founders

Female:
1
Male:
0
Founders:
Maritza L. Félix
Directors:
Maritza L. Félix

Team

Full-time employees:
4
Part-time employees:
4
Freelancers or consultants:
4
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Content development for other media
Audience support / reader revenue
Individual donations
The second most important revenue source reported:
Audience support / reader revenue

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
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