Screenshot of the Cult MTL website
Founded by former staff members of the alternative weekly Montreal Mirror after its closure, Cult MTL was created to fill a void in local independent journalism and cultural coverage. Its editorial mission is to inform, engage and entertain readers with thoughtful, progressive commentary and comprehensive coverage of what’s happening in the city’s social and creative scenes.

Source: SembraMedia

Last updated date: September 2026

Location:
Montréal, Canada
Year the organization
started publishing:
2012
Languages:
English
Type of coverage:
Local
Area of coverage:
Montreal

Content

Type of content produced by theme:
Politics
Lifestyle
Entertainment and culture
Entrepreneurship
Journalism genres:
Reviews
Information services
Opinion
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Print

Management and team

Founders

Female:
0
Male:
0
Founders:
Lorraine Carpenter is one of them (n/a about the total number of funders)
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
Individual donations
The primary source of revenue reported by media leaders:
Advertising

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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