Das Lamm

Das Lamm was founded in 2012 to report independently about sustainability issues. It is an online magazine organised as an editorial collective. It is entirely free of advertising, financed by the support of its readers and not designed for profit. All articles are freely accessible to all readers in Switzerland and beyond.

Das Lamm considers sustainability not a question of individual consumption but of global structures and solidarity. For the media organisation, journalism means defending peoples' interests, drawing attention to grievances, and repeatedly showing how our society could be different. The newsroom publishes analyses, comments, and extensive background research, addressing topics that otherwise have little space in the Swiss media landscape.

Founded in a shared flat in 2012, Das Lamm (acronym: Liga der aussergewöhnlichen Montagsmailer) started as a blog and newsletter driven by a small team of volunteers passionate about environmental topics. The initial focus on the environment has broadened to sustainability and human rights.

Over time, growing experience and financial resources have contributed to a more and more professional organisation. Das Lamm aims to develop a revenue model based on its readership to make and keep its work going and accessible to everyone free of charge. Its motto, "independent, critical, no paywall, no advertising", remains the guiding principle. For now, grants from philanthropic foundations cover parts of the cost, and the work remains partly unpaid. Das Lamm also won several prizes, such as the Herbert Quandt Media Prize in 2021.