Efecto Cocuyo

http://efectococuyo.com/
Cocuyo Effect is an organization led by women in which a media outlet and a training school come together to do credible journalism, teamed up with its human talent and committed to the audience, in order to strengthen democracy and promote the right of people to be well informed. Since its creation in 2015, Effect Cocuyo has expanded, in its different information products, a humanistic vision that has made a profound difference in its communities. This approach, both in content and impact, recognizes and values ​​the dignity and rights of all people, focusing on generating critical thinking and comprehensive development of the environment. The Estudio Cocuyo team has enhanced its skills for coverage with sensitivity to the inequalities and injustices faced by Venezuelans, which is why the inclusive, plural and diverse approach is a path in its way of doing journalism. The management of the medium is done under the pillar of sustainable development, following a line of transfer of knowledge and good practices, towards new generations. Cocuyo Effect has a team of committed young people, with great social sensitivity, who know the obstacles and bravely overcome them. They believe in planning as a cornerstone for undertaking; in collective work, in plurality and in the journalism that is done with the people. They believe in Venezuela and its potential. Infecto Cocuyo tells stories that highlight the reality of the communities and the struggles faced by the most vulnerable people. It is an empathetic and engaged perspective, which resonates with the audience and has resulted in a positive impact for everyone. For this reason, according to the audience, Economía Cocuyo has established itself as one of the most reliable news portals in the country. In the midst of a context of censorship and violation of human rights, EC uses all its platforms for the free exercise of journalism and to guarantee people's access to information. In addition to its website www.efectococuyo.com and its social networks, it has the Cocuyo School, a training program for journalists and communication professionals (www.escuelacocuyo.com), the Cocuyo Festival (annual innovation event), Venezuela Migrante, a useful journalism medium for the migrant population (www.venezuelamigrante.com) and Cocuyo Chequea, a fact-checking.Journalism channel that illuminatesThe name Cocuyo Effect comes from the bioluminescent effect of cocuyos, insects that generate light to protect themselves from their predators. In the Caribbean towns, indigenous people used cocuyos as natural lamps to guide the way in the dark. In addition to Luz Mely Reyes, Laura Weffer and Josefina Ruggiero are founders, along with three young journalists: Ibis León, Jorge Agobian and María Laura Chang. The board of directors offecto Cocuyo is made up of Luz Mely Reyes in the general direction, Laura Weffer in the editorial direction, Josefina Ruggiero in the content direction and Danisbel Gómez Morillo in the strategic planning and operational management direction.

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Last updated date: April 2025

Source: SembraMedia

Location:
Caracas, Venezuela
Year the organization started publishing:
2015
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
79,000
Twitter number of followers:
847,715
Instagram number of followers:
280,000
YouTube number of followers:
31,700
Tiktok number of followers:
147,100

Management and team

Founders

Female:
3
Male:
0
Founders:
Luz Mely Reyes, Laura Weffer y Josefina Ruggiero
Directors:
Luz Mely Reyes, Laura Weffer, Josefina Ruggiero y Danisbel Gómez

Team

Full-time employees:
10
Part-time employees:
5
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from Google
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Event sponsorships
YouTube channel income
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Individual donations

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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