El Búho is a digital media from the Arequipa region, located in southern Peru. Publish content about politics and culture. Its director, Mabel Cáceres, founded this medium as a printed magazine in March 2000. As a consequence of the great impact of technology on the press, El Búho became a digital platform in 2014 and its news coverage had a great impact on the municipal and regional elections of that year. According to its founder, this medium is “a collective of journalists and intellectuals who challenge indifference and conformism.” Mabel Cáceres has faced no less of 13 lawsuits in recent years for their investigations, which would be a record in Latin America. The Institute of Press and Society (IPYS) has committed itself to the legal defense of El Búho because the lawsuits against its director have been considered attacks on press freedom and democracy.

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Last updated date: April 2025

Location:
Arequipa, Peru
Year the organization started publishing:
2000
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Arequipa, Puno, Cusco, Ica, Junín, Ayacucho, La Libertad, Piura, Loreto, Lambayeque

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Entertainment and culture
Law and crime
Society and human rights
Gender
LGBTIQ+
Refugees
Journalism genres:
Reviews
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Fact-checking
Curated/aggregated content
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
296,000
Twitter number of followers:
33,700
Instagram number of followers:
13,300
YouTube number of followers:
225,400
Tiktok number of followers:
124,900

Management and team

Founders

Female:
1
Male:
2
Founders:
Mabel Cáceres Calderón, Alonso Ruiz Rosas, Odi Gonzales Jiménez
Directors:
Mabe Cáceres Calderón, Erick Rodríguez, Josué del Mar

Team

Full-time employees:
9
Part-time employees:
4
Freelancers or consultants:
3
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants from Google
Grants from United Nations, UNESCO, and other agencies
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
YouTube channel income
Meta content income
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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