Screenshot of the El Mister website

El Míster is a Mexican digital publication specializing in the sports industry. Through newsletters, data-driven investigations and specialized reports, it covers the business, finance, marketing, technology, innovation and sustainability shaping sports in Mexico and internationally.

Source: SembraMedia

Last updated date: September 2026

Location:
Ciudad de México, Mexico
Year the organization
started publishing:
2018
Languages:
English
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Spain
United States
Uruguay
Venezuela

Content

Type of content produced by theme:
Science
Sports
Journalism genres:
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
WhatsApp

Management and team

Founders

Female:
2
Male:
4
Founders:
Iván Pérez
Directors:
Ivan Pérez, Jair Toledo

Team

Full-time employees:
4
Part-time employees:
4
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Content development for other non-journalistic companies
Newsletter subscriptions
Event ticket sales
The primary source of revenue reported by media leaders:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: [email protected].

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.