El Toque is an independent platform that provides journalistic content and communication services to Cuban audiences on economic, sociopolitical and legal issues.

The media's agenda is built from the information needs of Cubans and the opportunities to introduce into public discourse issues that are silenced or little addressed in other communication spaces about Cuba.

Demanding transparency from the Cuban government and its officials, monitoring public discourse, reporting and analyzing violations of the human rights of citizens—these are all fundamental elements of the media organization's daily work.

The El Toque team creates multimedia content from a digital newsroom that operates primarily in nine countries: Cuba, the United States, Canada, Spain, Mexico, Ecuador, Chile, Argentina, and Colombia.

In recent years, team members have suffered repression, criminalization, and censorship by Cuban authorities. The life of the group is marked by its members' forced exile and the difficulties of reintegration into new countries. These issues, which also affect thousands of other Cubans, are also part of the agenda.

The Más Voces Foundation finances El Toque from income from subsidies and international cooperation projects, collaboration agreements with other international media, and donations from audiences. The professional services provided by the CATAO agency, its commercial arm, are another important source of income.

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Last updated date: April 2025

Source: SembraMedia

Location:
Cuba, Cuba
Year the organization started publishing:
2014
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
Mobile app
YouTube
Telegram

Audience and reach

Social media audience

Facebook number of followers:
478,969
Twitter number of followers:
39,503
Instagram number of followers:
35,800
YouTube number of followers:
133,000
Tiktok number of followers:
829

Management and team

Founders

Female:
0
Male:
3
Founders:
José Jasán Nieves Cárdenas, Eloy Viera Cañive, Alejandro Ulloa
Directors:
José Jasán Nieves, Ana Lidia García, Eloy Viera, Alejandro Ulloa, Beatriz Valdés, Jessica Castro, Melissa Cordero

Team

Full-time employees:
26
Part-time employees:
5
Freelancers or consultants:
24
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants from foreign governments
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
YouTube channel income
Meta content income
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Product development and sales

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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