ElToque is an independent platform that provides journalism and communications services to Cuban audiences on economic, socio-political, and legal issues. The agenda is built around the information needs of Cubans, and opportunities to place silenced or under-reported topics in the public debate. It demands transparency from the Cuban government and its officials, and it monitors public discourse, as well as information and analysis of human rights violations.

The ElToque team creates multimedia content from a digital writing operation in nine countries: Cuba, United States, Canada, Spain, Mexico, Ecuador, Chile, Argentina, and Colombia. In recent years, team members have suffered repression, criminalization, and censorship by Cuban authorities. Many member of the group have suffered forced exile and reintegration difficulties in their new destination countries. These issues, which affect thousands of other Cubans, are also part of the agenda.

The Más Voces Foundation finances ElToque from subsidies and international cooperation projects, collaboration agreements with other international media, and donations from the audience. The professional services provided by the CATAO agency, its commercial arm, are another important source of revenue.


Source: SembraMedia

Location:
Santiago de Cuba, Cuba
Year the organization started publishing:
2014
Languages:
Spanish
English
Type of coverage:
National

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Data journalism
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Live coverage of events
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Telegram
Social media platforms
Podcast
Mobile app
YouTube

Audience and reach

Social media audience

Facebook number of followers:
383,652
Twitter number of followers:
32,462
Instagram number of followers:
17,562
YouTube number of followers:
86,500
Tiktok number of followers:
9

Management and team

Founders

Female:
0
Male:
3
Founders:
José Jasán Nieves Cárdenas, Eloy Viera Cañive, Alejandro Ulloa
Directors:
José Jasán Nieves, Ana Lidia García, Eloy Viera, Alejandro Ulloa, Beatriz Valdés, Jessica Castro, Melissa Cordero

Team

Full-time employees:
23
Part-time employees:
5
Freelancers or consultants:
24
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
Meta content income
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Training services for journalists
Training services for other clients
Product development and sales
Content services for others
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Memberships
Crowdfunding campaigns
Individual donations
Event ticket sales
YouTube channel income
The primary source of revenue reported by media leaders:
Grants

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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