ElDiario.es is a digital native media outlet of news and analysis, founded in 2012, with a focus on politics and the economy in its broadest sense: the one that affects people more than parties or markets. In less than 12 years, and with a unique business model, ElDiario.es has positioned itself among the 10 most relevant national newspapers in the Spanish context. Its motto is 'journalism in spite of everything.'

It's an independent digital newspaper that has become a great reference of current information for a new generation of Spanish readers, with an innovative business model and public service mission.

Launched in the middle of the financial crisis, in September 2012, without large investors or corporations to support it, ElDiario.es has developed a community journalism model that reaches the general public. More than 70% of the company belongs to people who work at the publications. Behind ElDiario.es there is no millionaire or business group. It is only financed with advertising and voluntary contributions of its community of more than 75,000 members and partners. This innovative model guarantees the editorial and economic independence of the publication.

Throughout these years, with about 1.5 million readers a day, ElDiario.es has positioned itself among the 10 most read digital media in Spain (Source: GFK 2023). It ranks fourth in credibility among Spanish media, according to the Reuters Report, demonstrating its ability to compete with the large and consolidated national dailies even with much lower budgets.


Source: Oasis Europe

Location:
Madrid, Spain
Year the organization started publishing:
2012
Languages:
Spanish
Catalan
Gallego
Type of coverage:
National

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
Tiktok
Radio streaming
Podcast
Print
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
667,000
Twitter number of followers:
1,300,000
Instagram number of followers:
260,000
YouTube number of followers:
257,000
Tiktok number of followers:
229,000

Management and team

Founders

Female:
3
Male:
12
Founders:
Ignacio Escolar, Juan Luis Sánchez, Iñigo Sáenz de Ugarte, Andrés Gil, Luz Sanchis, Olga Rodríguez, José Sanclemente, Joan Checa, Enric Lloveras, Daniel Bilbao, Montserrat G Román, David Martínez, Alex García, Félix Martínez y Pablo Ascariz
Directors:
Ignacio Escolar, Rosalía Lloret

Team

Full-time employees:
120
Part-time employees:
0
Freelancers or consultants:
50
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Advertising
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Event sponsorships
Audience support / reader revenue
Memberships
Event ticket sales
YouTube channel income
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Memberships

Transparency

Publishes information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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