Eldiario.Es

elDiario.es is a Spanish digital news outlet founded in 2012 and published by Diario de Prensa Digital, S.L., under the direction of Ignacio Escolar. It is one of the most important and influential digital newspapers in Spain. According to official audience audits, in August 2025 it reached 1,965,527 daily unique users according to GfK DAM, and surpassed 17 million monthly unique users and 59.5 million visits according to OJD Interactiva, placing it among the digital media outlets with the largest audiences in the country. That same year, it exceeded 100,000 members and paying subscribers, and by August 2025, the members’ community had grown beyond 106,000.

elDiario.es is an independent digital newspaper that has become a reference for news and current affairs for a new generation of readers in Spain, with an innovative business model and a strong public service mission. Over the years, elDiario.es has positioned itself among the ten most-read digital outlets in Spain, competing with large, long-established national newspapers.

elDiario.es stands out as the national newspaper with the most extensive and comprehensive local presence in Spain. With dedicated newsrooms in all 17 autonomous communities, as well as 6 additional teams providing hyperlocal coverage from their respective cities and regions. This unique structure allows us to deliver the most thorough and in-depth local news coverage in the country from a single media organization.

Business model

The project was launched in September 2012, during the financial crisis, without the backing of major investors or corporations. Since then, it has developed a model of community journalism aimed at the general public and sustained by the trust of its readership. More than 70% of the company’s ownership belongs to people who work in the newsroom itself, reinforcing its independence from external interests.

elDiario.es maintains that the main pending innovation in journalism is to reconnect with society—to be part of it rather than part of the power it should be monitoring. In line with that vision, a fundamental part of its funding comes from member-readers, who contribute financially not to access the information—which is offered openly—but to guarantee its independence and allow the news to have a real impact and reach society as a whole.

Membership fees account for around 40% of total revenues, making them the second-largest source of funding, while advertising remains the main revenue stream.

Local editions

elDiario.es has editions in every autonomous community, as well as affiliated local outlets, including Andalucía, Aragón, Asturias, Islas Canarias, Cantabria, Castilla-La Mancha, Castilla y León (iLeón and El Bierzo), Catalunya, Comunitat Valenciana (con La Marina), País Vasco, Extremadura, Galicia, Illes Balears, Comunidad de Madrid (y red “Somos”), Región de Murcia, Navarra, and La Rioja.

It is the only Spanish media outlet with complete territorial coverage.