"At elDiario.es, we are convinced that the main pending innovation in journalism is to reconnect with society." Driven by this idea expressed by deputy editor Juanlu Sánchez amid an economic crisis and social turmoil in Spain, in 2012 a group of unemployed journalists saw an opportunity to deal with political and social issues in a way that the traditional media did not.Led by their executive director, Ignacio Escolar, they invested their savings to found a company and made it profitable from the first year without needing bank loans or other debts, thus guaranteeing their independence. In 2018, Escolar received the Gabriel García Márquez Prize for Journalism.elDiario.es is "an independent, left-wing information initiative committed to social values, transparency and which believes in journalism as a public service, avoiding falling into ideological and partisan clichés," Sánchez explained.The outlet operates a membership model that today has 60,000 paying members who contribute an average of 82 euros per year. Half of its revenue comes from members and the other half from advertising. According to its accounts, the organisation reinvests its profits in hiring journalists, improving salaries, and technology.In addition to its website, it publishes a quarterly printed magazine, and it has two additional daily products: a morning newsletter that reaches more than 100,000 subscribers, and a podcast where journalists explain current affairs to 20,000 daily listeners.During the pandemic and in the face of the advertising crisis, elDiario.es asked its readers for help and 22,000 new members signed up. As the team explains on its website, without this growth, for the first time a year would have ended with losses. "We maintain an emotional relationship, rather than a transactional one [where people] not only pay for the news, but they also defend us from pressures so that we can do our work independently," Sánchez said.

Last updated date: April 2025

Source: Oasis Europe

Location:
Madrid, Spain
Year the organization started publishing:
2012
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
Tiktok
Radio streaming
Podcast
YouTube
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
667,000
Twitter number of followers:
1,300,000
Instagram number of followers:
260,000
YouTube number of followers:
257,000
Tiktok number of followers:
229,000

Management and team

Founders

Female:
3
Male:
12
Founders:
Ignacio Escolar, Juan Luis Sánchez, Iñigo Sáenz de Ugarte, Andrés Gil, Luz Sanchis, Olga Rodríguez, José Sanclemente, Joan Checa, Enric Lloveras, Daniel Bilbao, Montserrat G Román, David Martínez, Alex García, Félix Martínez y Pablo Ascariz
Directors:
Ignacio Escolar, Rosalía Lloret

Team

Full-time employees:
120
Part-time employees:
0
Freelancers or consultants:
50
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Event sponsorships
YouTube channel income
Memberships
Event ticket sales
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Memberships

Transparency

Publishes information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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