GK is the most read independent media in Ecuador. Its journalism, with a focus on Human Rights, focuses on three verticals: gender, environment and transparency. Its contents, from brief explainers to long investigations, explain with context what is happening in Ecuador. It produces texts, graphics, and videos with a narrative method that has granted it prestigious local and international recognition, being the only Ecuadorian media with an Ortega y Gasset award.

The objective is to change society, chart the media agenda and make the world a better place. In a single line, shape the future. GK's journalism not only breaks the news, but also tries to explain it, give its context and analyze why it happened.

It not only measures its journalism by the number of its readings but by the real and tangible impact generated by its publications.

Source: SembraMedia

Last updated date: November 2025

Location:
Quito, Ecuador
Year the organization started publishing:
2011
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
LGBTIQ+
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
120,000
Twitter number of followers:
50,768
Instagram number of followers:
48,583
YouTube number of followers:
9,259
Tiktok number of followers:
29,600

Management and team

Founders

Female:
1
Male:
1
Founders:
José María León, Isabela Ponce
Directors:
José María León, CEO, Isabela Ponce, directora editorial, Andrea Ramos, directora financiera.

Team

Full-time employees:
15
Part-time employees:
2
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from foreign governments
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Training services for other clients
Technology development services
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other non-journalistic companies
The second most important revenue source reported:
Content development for other media

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Has a sexual harassment or institutional violence policy
Publishes a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: [email protected].

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