Guardiana

"Useful and easily accessible journalism at the service of the human rights of citizens." is the motto of Guardiana, a non-generalist digital native Bolivian media outlet. Respect and exercise of the population's rights to information, health, education, justice and to live without violence are a central part of Guardiana's agenda, with emphasis on gender equality and care for the environment. It seeks to "inform in an independent, inclusive, clear, precise, honest, plural and in-depth manner." It was founded on June 11, 2019. Although its coverage is nationwide, it places emphasis on La Paz, Cochabamba and Santa Cruz. The team, which works remotely, combines profiles with extensive experience in journalism with junior guest journalists. As the partners are journalists and communicators with extensive experience in university teaching at both the undergraduate and graduate levels, the company's Business Model fits their profile. Guardiana Bolivia is part of the Metis 2022 generation, a SembraMedia business mentoring program for female media founders. The same year, its founder Amparo Canedo was part of the panel that presented the results of the Gabo Foundation's El Hormiguero research; participated in a thematic panel on this matter at the Gabo 2022 Festival; and moderated a panel at the Media Party 2022 in Buenos Aires.