Guardiana

Guardiana describes itself as “a medium that seeks to inform in an independent, inclusive, clear, precise, honest, plural and in-depth way.” It seeks to serve audiences that want to reduce violence, “especially towards women, girls, boys, adolescents and older adults, in order to improve their quality of life.”

Guardiana’s agenda is to respect the rights of the population to information, health, education, justice, and non-violence, with emphasis on gender equity and care for the environment.

It was founded on June 11, 2019. Although its coverage is national, it emphasizes La Paz, Cochabamba, and Santa Cruz. The team, which works remotely, combines extensive experience in journalism with junior guest journalists. Guardiana is one of the most important projects of the Limited Liability Company Inclusive Information S.R.L. The other projects that are part of its business model are the “Agencia de Contenidos Información Incluyente,” which prepares informative materials for third parties; the “Escuela Guardiana,” which offers training on specific topics,and the biweekly “Descomplícate” newsletter, which provides information people can use to solve their daily problems.

Guardiana’s business model benefits from its team of journalists and communicators with extensive experience in university teaching both at the undergraduate and postgraduate level. Guardiana Bolivia was part of the Metis 2022 generation, a mentoring program in business for media founders. The same year, its founder Amparo Canedo was part of the panel that presented the results of the El Hormiguero research of the Gabo Foundation; she participated in a thematic discussion in this regard at the Gabo 2022 Festival and moderated a panel in the Media Party 2022 in Buenos Aires.

Source: SembraMedia