La Encerrona

http://laencerrona.pe
Daily podcast (Monday to Friday) with current news about Peru. In 20 minutes your listeners will be ready to start the day. It is broadcast on multiple platforms. Aimed at a literally captive audience, on March 16, 2020, Marco Sifuentes began broadcasting La Encerrona on his social networks, an independent mini-newscast that, like a kind of antiviral, dedicated itself to combating fake news and disinformation circulating in cyberspace related to the coronavirus pandemic. But in a world of misinformation bubbles, confirmation biases and personalized content, the only possible response is journalism, in that sense La Encerrona went on to discuss all kinds of topics. The morning mini-newscast is divided into three blocks: FIRST BLOCK: Today's story. An opinion, an explanation or a renegade on the topic of the day. SECOND BLOCK: The headlines that are viral or that should be. News with context. THIRD BLOCK: Recommendations for life, support for community causes, peace of mind. The moment of the hug. In addition, they generate content for social networks and on weekends, opinion columns.

Source: SembraMedia

Last updated date: April 2025

Location:
Lima, Peru
Year the organization started publishing:
2020
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
LGBTIQ+
Refugees
Journalism genres:
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
365,000
Twitter number of followers:
45,000
Instagram number of followers:
137,000
YouTube number of followers:
358,000
Tiktok number of followers:
602,200

Management and team

Founders

Female:
2
Male:
3
Founders:
Marco Sifuentes
Directors:
Marco Sifuentes, Romina Badoino, Jonathan Castro, Patricia Hernández

Team

Full-time employees:
5
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Training services for other clients
Content development for other non-journalistic companies
Memberships
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Memberships
The second most important revenue source reported:
Event ticket sales

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: [email protected].

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