La Otra Verdad

https://laotraverdad.co/

We are an outlet that operates in the department of Tolima. Our premise is citizen participation and research. Digital media organization of the city of Ibague, Tolima, Colombia, dedicated to the production of content on the digital platform with the purpose of bringing useful and timely information to Colombian society in the social, political, among others.

Fulfilling the training of audiences in the development of journalism articles that seek to have a degree of investigation, we are one of communication outlets that works for the truth, because many times it has been ridiculed, persecuted, and ultimately murdered in order to sell post-truth. However, we work to defend the tangible and intangible truth which, day by day, is intended to materialize in journalism.

We strive to lay the foundations for a solid democracy with the objective of democratizing information towards a well-informed citizenship so that it has a solid character in demanding its constitutional rights.


Source: SembraMedia

Location:
Tolima, Colombia
Year the organization started publishing:
2018
Languages:
Spanish
Type of coverage:
Local
Area of coverage:
Ibagué

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Entrepreneurship
Economy and finance
Education
Environment
Politics
Gender
LGBTIQ+
Refugees
Technology
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Crowdsourcing
Fact-checking
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Youtube
Mobile app

Audience and reach

Social media audience

Facebook number of followers:
12,000
Twitter number of followers:
507
Instagram number of followers:
372
YouTube number of followers:
161

Management and team

Founders

Female:
0
Male:
2
Founders:
Camílo Andrés Guzmán Ramírez - Edwin Soto Castro
Directors:
Camílo Andrés Guzmán Ramírez - Edwin Soto Castro

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Grants from United Nations, UNESCO, and other agencies
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Consultancy services
Training services for other clients
Product development and sales
Content services for others
Content development for other media
Content development for other non-journalistic companies
Audience support / reader revenue
Memberships
Website subscriptions
Crowdfunding campaigns
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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