La Otra Verdad

https://laotraverdad.co/
It is a media that covers the department of Tolima, our premise is citizen participation and research as a function of control towards the public, also in compilations of new narratives. It is dedicated to the production of content on the web platform to provide useful and timely information on social, cultural issues. politicians, among others. It forms audiences with the development of journalistic pieces that seek to have a degree of research to contest the spaces of social exclusion that are created from positions of political power. Its objective is to seek the truth and democratize information towards a well-informed citizenry, who has a solid character and demands their constitutional rights.

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Last updated date: April 2025

Source: SembraMedia

Location:
Tolima, Colombia
Year the organization started publishing:
2018
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
La ciudad de Ibagué y el departamento de Tolima

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Solutions or constructive journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Radio streaming
Podcast
Vodcast or other video platforms
Mobile app
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
12,000
Twitter number of followers:
714
Instagram number of followers:
339
YouTube number of followers:
4,030
Tiktok number of followers:
608

Management and team

Founders

Female:
0
Male:
2
Founders:
Camílo Andrés Guzmán Ramírez, Edwin Soto Castro
Directors:
Camílo Andrés Guzmán Ramírez, Edwin Soto Castro

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from Meta
Grants from local and national government, and other connected governmental institutions or entities
Grants from United Nations, UNESCO, and other agencies
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Event sponsorships
YouTube channel income
Meta content income
Services for clients and other private corporations
Services for nonprofit organisations
Services for local governmental entities
Training services for journalists
Training services for other clients
Product development and sales
Technology development services
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Website subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Google Adsense
The second most important revenue source reported:
Crowdfunding campaigns

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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