Lado B is a digital newspaper that was born in 2011 with the intention of showing that other reality that does not always achieve important spaces in traditional media and has human rights as a transversal axis in its information agenda. It is based in the state of Puebla, in Mexico.  It has been characterized by its interest in topics such as transparency, accountability, gender, sexual diversity, culture and has begun to venture into forms of data journalism and fact-checking. In 2018, Mely Arellano wins the National Journalism Award with the chronicle: Mujeres contra lamina. 

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Last updated date: April 2025

Source: SembraMedia

Location:
Heroica Puebla de Zaragoza, México
Year the organization started publishing:
2011
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Gender
LGBTIQ+
Refugees
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
28,000
Twitter number of followers:
19,718
Instagram number of followers:
4,290
YouTube number of followers:
511

Management and team

Founders

Female:
1
Male:
1
Founders:
Ernesto Aroche, Mely Arellano
Directors:
Ernesto Aroche, Mely Arellano

Team

Full-time employees:
11
Part-time employees:
5
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Training services for other clients
Technology development services
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Has a sexual harassment or institutional violence policy
Publishes up to date information about its team
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