Legit.ng, formerly known as Naij.com, is a prominent Nigerian digital media and news platform established in 2012. Headquartered in Lagos, Nigeria, it operates under Naij.com Media Limited, a subsidiary of Legit (formerly GMEM), a global media holding company. The platform's mission is to provide timely and relevant news, entertainment, and political content to a diverse Nigerian audience, fostering informed public discourse and engagement.
Legit.ng produces a wide array of content, including breaking news, in-depth analyses, human-interest stories, and entertainment features. The platform caters to a broad demographic by offering content in both English and Hausa, thereby reaching various linguistic groups within Nigeria. Its target audience encompasses Nigerians seeking reliable and up-to-date information on national and international events, politics, business, entertainment, and sports.
Over the years, Legit.ng has achieved significant milestones. In 2018, it was ranked as the number one news and entertainment platform and the seventh most visited website in Nigeria by Alexa Internet. The platform's Facebook page boasts over 7.5 million followers, making it the largest publisher on Facebook in the 'Media' category. In October 2018, its YouTube channel, Legit TV, surpassed 100,000 subscribers and was verified by the network, ranking among the top 50 YouTube channels in Nigeria.
Legit.ng has also been recognized for its journalistic excellence. In July 2021, it was named the Best News Website in Africa at the WAN-IFRA Africa Digital Media Awards. The platform has been proactive in adopting new technologies and initiatives, such as launching a mobile app in 2014, which reached over 5 million installs, and being among the first Nigerian media outlets to implement Facebook's Instant Articles in 2016.
A unique characteristic of Legit.ng is its commitment to local journalism. In 2017, it initiated a project to connect reporters from all 36 Nigerian states and the Federal Capital Territory, ensuring comprehensive coverage of regional news. Additionally, the platform has engaged in social responsibility initiatives, including a missing person campaign that has helped reunite families.
In summary, Legit.ng stands out as a dynamic and influential digital news platform in Nigeria, dedicated to delivering diverse and engaging content while continually innovating to meet the evolving needs of its audience.