Malvestida is a digital native media outlet founded in 2016 in Mexico, as a frontal and proactive response to the patriarchal practices and narratives of the traditional media.

It creates journalism with a human rights perspective, where the objective is to denounce violence; celebrate diversity, and recognize the value of the community.

Through multimedia content, events, and initiatives it reflects on the world in which we live and amplify the voices of a new generation that is defined in its terms. It also has a creative agency that provides tools and training in strategic communication.


Source: SembraMedia

Location:
Ciudad de México, México
Year the organization started publishing:
2016
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Spain
Argentina
United States
Bolivia
Canada
Colombia
Costa Rica
Mexico

Content

Editorial coverage:
General news or a number of topics that are not necessarily closely related to each other
Type of content produced by theme:
Science
Environment
Politics
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Curated/aggregated content
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube

Audience and reach

Social media audience

Facebook number of followers:
177,000
Twitter number of followers:
34,183
Instagram number of followers:
603,153
YouTube number of followers:
22,100
Tiktok number of followers:
118,400

Management and team

Founders

Female:
1
Male:
0
Founders:
Alejandra Higareda Patrón
Directors:
Alejandra Higareda Patrón

Team

Full-time employees:
7
Part-time employees:
2
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Advertising
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Event sponsorships
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Content services for others
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Audience support / reader revenue
Event ticket sales
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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