Malvestida

Malvestida is a native digital media founded in 2016 in Mexico, as a frontal and proactive response to the patriarchal practices and narratives of traditional media. We create journalism with a focus on human rights whose objective is to denounce violence; celebrate diversity and recognize the value of community. Through multimedia content, events and initiatives we reflect on the world in which we live and amplify the voices of a new generation that defines itself on its own terms. We also have a creative agency that provides tools and training in strategic communication.

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Last updated date: April 2025

Source: SembraMedia

Location:

Ciudad de México, México

Year the organization started publishing:

2016

Languages:

Spanish

Type of coverage:

International

Countries of coverage:

Spain

Argentina

United States

Bolivia

Canada

Colombia

Costa Rica

Mexico

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Science

Environment

Politics

Lifestyle

Health and well-being

Entertainment and culture

Society and human rights

Gender

Feminism

LGBTIQ+

Ethnic minorities

DEIA: Diversity, equity, inclusion and accessibility

Refugees

Journalism genres:

Essays

Interviews and reporting

Graphic novels and comics

Information services

Opinion

Investigative journalism

Narrative journalism

Journalism coverage types and techniques:

Live coverage of events

Crowdsourcing

Solutions or constructive journalism

Engaged, community-driven or participatory journalism

Explanatory journalism

Curated/aggregated content

Tech platforms and other mediums used:

Website

Newsletter

Social media platforms

Podcast

YouTube

Social media audience

Facebook number of followers:

176,000

Twitter number of followers:

38,841

Instagram number of followers:

603,153

YouTube number of followers:

22,100

Tiktok number of followers:

126,500

Founders

Female:

Male:

Founders:

Alejandra Higareda Patrón

Directors:

Alejandra Higareda Patrón

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Grants

Advertising

Consultancy services

Content services for others

Audience support / reader revenue

Grants from private donor organisations

Google Adsense

Programmatic ad networks

Affiliate advertising

Branded content or native advertising

Local advertising sold by own team

National advertising sold by own team

Advertising sold by an external agency

Event sponsorships

Services for clients and other private corporations

Services for nonprofit organisations

Training services for journalists

Training services for other clients

Product development and sales

Content development for other media

Content development for other non-journalistic companies

Content development for NGOs

Event ticket sales

The primary source of revenue reported by media leaders:

Branded content or native advertising

The second most important revenue source reported:

Consultancy services

Doesn’t publish information about annual revenue

Publishes the names of donors

Has an ethics policy / manual

Publishes an ethics policy / manual

Has a data privacy policy

Publishes a data privacy policy

Doesn’t have a whistleblower policy

Doesn’t have a complaints policy

Doesn’t publish a complaints policy

Has a sexual harassment or institutional violence policy

Doesn’t publish a sexual harassment or institutional violence policy

Is not signed up to a press regulator, trust initiative, or part of a press association

Publishes up to date information about its team

Malvestida

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources

Transparency