Mašina is a Serbian media outlet that publishes information about society, labour rights and labour movements, women's rights, the environment, politics and culture. As a "space for the production of social criticism", which is its slogan, it fosters a critical approach to information and research on topics of importance to citizens that go beyond the daily news. "Mašina was created with the aim of encouraging critical journalism," says editor András Juhász.

The outlet was founded in 2014 by the Kontekst association as a result of its project Kritička mašina (in Serbian: Critical Machine), which, through a series of educational events, such as seminars and debates, aimed to contribute to critical questioning of social and political events in Serbia. The Kontekst association nurtures critical and political action through contemporary art and culture.

Mašina publishes information primarily in Serbian, although part of it is translated into English, and uses social media platforms such as Facebook, Twitter, Instagram and YouTube to promote its content, build relationships with the audience, and direct traffic to its main plataform, i.e. its website.

Mašina's work is financed mainly by grants.

Last updated: January 2023c


Source: Oasis Europe

Location:
Belgrade, Serbia
Year the organization started publishing:
2014
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of finance, or politics)
Type of content produced by theme:
Science
Economy and finance
Education
Environment
Politics
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Economy and business
Health and well-being
Entertainment and culture
Society and human rights
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Narrative journalism
Satire
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
21,000
Twitter number of followers:
2,889
Instagram number of followers:
2,261
YouTube number of followers:
112

Management and team

Founders

Female:
1
Male:
1
Founders:
Vida Knežević, Marko MIletić
Directors:
Vida Knežević, Marko Miletić

Team

Full-time employees:
4
Part-time employees:
1
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
Audience support / reader revenue
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Individual donations

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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