The idea for the Metrópoles website began in April 2015 when the Veja Brasília newsroom closed down in the federal capital. Businessman Luiz Estevão invited the magazine's special reporter, Lilian Tahan, to be the editorial director of an unnamed news site. The first editorial team consisted of journalists from the now-defunct Veja Brasília, Correio Braziliense, and Jornal de Brasília.

Between May and September of that year, the team of 40 employees developed the editorial guidelines, name, logo, concept, and design of the site. Metrópoles was launched on September 8, 2015, with a focus on covering news from the Federal District and a strong emphasis on providing services.

In 2021, the newsroom grew and moved into three floors of a commercial building in the center of Brasília. The website also underwent an editorial overhaul, hiring columnists such as Guilherme Amado, Igor Gadelha, Leo Dias, Ricardo Noblat, and Rodrigo Rangel. Metrópoles expanded by opening branches in São Paulo, Rio de Janeiro, and Goiás, and maintaining a network of affiliate sites across the country that supply the portal with content from their regions.

Last updated date: July 2024

Source: AJOR

Location:
Brasília, Brazil
Year the organization started publishing:
2015
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Entrepreneurship
Economy and finance
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
2,300,000
Twitter number of followers:
1,000,000
Instagram number of followers:
2,000,000
YouTube number of followers:
2,400,000
Tiktok number of followers:
335,000,000

Management and team

Founders

Female:
1
Male:
1
Founders:
Luiz Estevão, Lilian Tahan
Directors:
Priscilla Borges, Mario Sabino, Rafael Augusto, André Timóteo

Team

Full-time employees:
380
Part-time employees:
20
Freelancers or consultants:
20
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
YouTube channel income
Meta content income
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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