Mi Morelia

https://mimorelia.com/
100% digital communication medium focused on information from the state of Michoacán in Mexico. From the state capital, all events in the state, country and world are covered. Since 2000 we have been part of the daily lives of the people of Morelia, bringing them information about the city, security, road reports, health, economy, sports, etc.

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Last updated date: April 2025

Source: SembraMedia

Location:
Morelia, México
Year the organization started publishing:
2000
Languages:
Spanish
Type of coverage:
Local
Area of coverage:
Michoacán

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Politics
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism genres:
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
774,000
Twitter number of followers:
40,700
Instagram number of followers:
26,491
YouTube number of followers:
40,300
Tiktok number of followers:
153,700

Management and team

Founders

Female:
0
Male:
0
Founders:
Juan Carlos de Guerrero Osio Laris
Directors:
Sayra Yadira Casillas

Team

Full-time employees:
22
Part-time employees:
3
Freelancers or consultants:
5
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Meta content income
Services for local governmental entities
Training services for other clients
Product development and sales
Content development for other media
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other non-journalistic companies
The second most important revenue source reported:
Google Adsense

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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