"We were born as the first feminist digital culture and entertainment magazine. Currently we put all our efforts into building the Bolivian journalism of the future: feminist, creative, collaborative, rebellious, independent, self-managed. "It cultivates closeness with its audience to whom it addresses with humor, irony, constant calls for interaction through questions, memes and hashtags and non-binary language. His ingenuity, which is expressed in the playful tone of his communication strategy, is also manifested in innovative and sharp social criticism of cultural and entertainment consumption in Bolivia, such as parties and celebrity shows. This has allowed them to quickly position themselves as one of the independent and alternative media with the best projection in Bolivia. "We look for the stories that are silenced by the powerful. We create innovative and quality journalism, from a feminist and popular perspective. We promote the development and growth of an alternative and independent media ecosystem in Bolivia", is its mission statement. Its vision is: "Lead a transformation towards a more plural and diverse journalism. Design creative and constantly evolving sustainability models. Maintain leadership in journalistic innovation. Provide optimal conditions and fair remuneration to information workers. We dream of being the fastest-growing and best-growing independent media outlet in Bolivia." Their convictions and values ​​have also been stated as follows: "We are diverse feminists, anti-racist, anti-classist, anti-colonial, anti-speciesist. Committed to human rights and popular demands. We believe that another world is possible: rebellious and committed; rebellious and critical; independent and self-managed; innovative and creative; collaborative and supportive." In 2019, they celebrated their first anniversary with the launch of the First National Feminist Chronicle Prize that seeks stories about being, doing and building a feminist in Bolivia and that challenge society on issues of gender, race, class and/or sexual dissidence. Then, they launched the Libreras project that seeks to promote reading and writing outside of hegemonies, seeing in literature a weapon of emancipation for the women of the San Juan prison. Sebastian. The project was carried out in alliance with the publishing houses La Ubre Amarga, El Cuervo, Dum Dum Editora, Mantis Narrativa, Nuevo Milenio, Electrodependiente and 3600. It also received financing from the Urban Interventions Program, of the Ministry of Development Planning. The fruit was a library of more than 500 titles and Bookstores, the first anthology of fiction, non-fiction and poetry written by fifteen women deprived of liberty in Bolivia. The two hundred pages were produced after 60 hours of reading, writing and analysis sessions. The book was presented in the prison itself on Wednesday, November 27, 2019 with readings by the authors; and the next day at the La Libre bookstore. The way of acquiring the text is also sui generis: through barter for wool or acrylic paints. Muy Waso is an active participant in international journalism networks. She has participated in training, financing and/or mentoring programs managed by Fundación Gabo, DW Akademie, Chicas Poderosas, Facebook Journalism Project and Google News Initiative. At SembraMedia, they have been part of Metis in 2019, GNI Startups Lab in 2021 and Clínica de Consultores in 2022. In 2021, Muy Waso Magazine was nominated in the shortlist of the International Sigma Awards in data journalism for its portfolio of coverage of COVID-19 in Bolivia. It was the only Bolivian media in competition and one of the three Latin American media in its category. Since 2023, its non-profit operating arm, the Muy Waso Foundation, has been a partner in Bolivia of the DW Akademie. Together with this international organization, they develop a media and information literacy project aimed at countering misinformation and hate speech.

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Last updated date: April 2025

Source: SembraMedia

Location:
Oruro, Bolivia
Year the organization started publishing:
2018
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Technology
Health and well-being
Entertainment and culture
Society and human rights
Gender
Feminism
LGBTIQ+
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Live coverage of events
Data journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
21,717
Twitter number of followers:
6,310
Instagram number of followers:
11,902
YouTube number of followers:
722
Tiktok number of followers:
40,787

Management and team

Founders

Female:
1
Male:
1
Founders:
Michelle Nogales Cardozo, Mijail Miranda Zapata
Directors:
Michelle Nogales Cardozo, Jhoselin Granados Siles, Mijail Miranda Zapata

Team

Full-time employees:
4
Part-time employees:
2
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Hybrid model (more than one nonprofit or for-profit)
All revenue sources reported by media leaders:
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Content development for other non-journalistic companies
Content development for NGOs
Individual donations
The primary source of revenue reported by media leaders:
Services for nonprofit organisations
The second most important revenue source reported:
Content services for others

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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