New Jersey Urban News is an independent digital news outlet focused on serving Black and Brown communities across New Jersey. Founded in 2018, it positions itself as a “voice for the voiceless,” emphasizing coverage of stories that are often underrepresented or overlooked by mainstream media. Its reporting centers on issues affecting the state’s African American community and broader communities of color, with the goal of reflecting lived experiences and amplifying local voices.
The newsroom operates with a clear commitment to community-centered and equity-driven journalism. Its editorial approach prioritizes accuracy, accountability, and inclusion, while actively working to avoid harmful stereotypes and ensure respectful representation. Guided by a formal Code of Ethics, the organization emphasizes transparency, independence, and responsible reporting, particularly when covering sensitive topics.
New Jersey Urban News also frames journalism as a civic tool, aiming not only to inform but to empower residents to engage more actively in public life. Its content spans a range of topics relevant to daily life and broader societal issues, often with a focus on social justice, community impact, and cultural identity.
Led by a founding team that includes Penda Howell and Dorothy Howell, the platform combines reporting, digital content, and community engagement to build trust and foster connection. Through its work, it seeks to strengthen representation and ensure that the voices of marginalized communities are included in New Jersey’s media landscape.