Newsworthy

https://www.newsworthy.se/

Newsworthy, founded in 2016, is a news service for local data-driven journalism in Sweden. The platform's subscribers include editorial offices, public administrations and civil servants in Swedish municipalities. With a stack of tools for process automation, including natural language generation, Newsworthy can produce over 300 local news feeds. In 2021, the media platform published more than 40,000 articles.

Newsworthy is an independent news organisation. Its business model is based partly on subscriptions but mostly on commissioned content production for companies and organisations.

Newsworthy's automation technology and experience in data journalism enable the creation and distribution of local press releases with high efficiency, quality, and impact.

Source: Oasis Europe

Last updated date: November 2025

Location:
Stockholm, Sweden
Year the organization started publishing:
2016
Languages:
English
Type of coverage:
Local
Area of coverage:
All 21 regions and 290 municipalities in Sweden

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Environment
Politics
Economy and business
Health and well-being
Society and human rights
Economy and finance
Migration
Journalism genres:
Interviews and reporting
Journalism coverage types and techniques:
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Facebook
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
206

Management and team

Founders

Female:
0
Male:
3
Founders:
Jens Finnäs, Måns Magnusson, Leo Wallentin
Directors:
Jens Finnäs

Team

Full-time employees:
3
Part-time employees:
0
Freelancers or consultants:
2
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Website subscriptions
Newsletter subscriptions
The primary source of revenue reported by media leaders:
Services for clients and other private corporations
The second most important revenue source reported:
Grants from local and national government, and other connected governmental institutions or entities

Transparency

Publishes information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.
ACCEPT REJECT