On.ge

On.ge is a new-generation media outlet aiming to experiment and innovate. It brings together various spin-offs reporting on news, lifestyle, sports, education, science, and technology.It was launched in 2016 as a media project of Omedia, a local web development agency, aiming to create the first visually modern, technically smooth, and commercially profitable media outlet in Georgia.Searching for ways to integrate high-quality video production in reporting, On.ge got a new shareholder in 2018, Formula Creative, which invested in developing video content. Currently, On.ge is owned by Omedia (85%) and Formula Production (15%), a new company formed after the dissolution of Formula Creative.The mission of On.ge is to bring news to the people using simple language and diverse formats, and to strengthen the society and democracy in Georgia. By consistently innovating and introducing new formats, On.ge has also influenced the digital media ecosystem in Georgia, and encouraged better use of technology while elevating the standards of user experience.Inspired by BuzzFeed, On.ge introduced fun content favoured by Facebook. This included quizzes on politics or human rights issues, which challenged the audience to engage with serious content in a fun and lightweight format.On.ge also develops digital products, such as a platform to help people prepare for their driving license examination, or a spell-checking tool for the Georgian language.On.ge's journalists have received numerous awards for reporting on human rights, the environment, and diversity.