Screenshot of the Optimist, The website
Project Optimist (formerly The Optimist) is a nonprofit, community-centered newsroom dedicated to solution-oriented journalism and creative storytelling in greater Minnesota. Guided by values of creativity, equity, transparency, and ethics, it seeks to engage residents in addressing local challenges, bridging divides, and fostering optimism about the future of their communities and region. The publication emphasizes community agency, ensuring that coverage reflects the needs, ideas, and perspectives of Minnesota residents. Its reporting is fact-based, carefully fact-checked, and designed to be practical, accessible, and inspiring. In addition to journalism, Project Optimist leverages local art, training, and civic engagement initiatives to spark conversation, strengthen media literacy, and encourage collaborative problem-solving. As a member of the Tiny News Collective accelerator program, Project Optimist benefits from fiscal sponsorship while maintaining editorial independence and adherence to the Society of Professional Journalists’ Code of Ethics. The newsroom centers inclusivity and representation, seeking to correct historical inequities in traditional media and amplify voices that are often underrepresented. By combining solutions journalism with community-driven creativity, Project Optimist positions itself as a catalyst for constructive dialogue, civic participation, and informed, optimistic action across Minnesota.

Source: SembraMedia

Last updated date: September 2026

Location:
Saint Michael, United States
Year the organization
started publishing:
2021
Languages:
English
Type of coverage:
Local
Area of coverage:
Minnesota

Content

Type of content produced by theme:
Education
Environment
Politics
Health and well-being
Entertainment and culture
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Facebook
Instagram

Management and team

Founders

Female:
1
Male:
0
Founders:
Nora Hertel
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants or investment from philanthropic organisations
The primary source of revenue reported by media leaders:
Grants

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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