Jornal Plural was established in Curitiba-PR by its founding partners with the goal of creating an independent media outlet, free from political or party funding, dedicated to high-quality local journalism. The initiative was supported through a crowdfunding campaign on the Catarse platform, one of the first of its kind.

With the funds raised, the three founding journalists, who had backgrounds in traditional newspapers both locally and nationally, began producing content specifically for Curitiba. From the beginning, Jornal Plural had a clear editorial line that continues to guide its work today.

The portal focuses on covering politics, cities, and culture, with daily content production. In addition to the permanent team, Jornal Plural benefits from contributions by numerous columnists who support the collaborative journalism model.

Last updated date: July 2024

Source: AJOR

Location:
Curitiba, Brazil
Year the organization started publishing:
2019
Languages:
No information available
Type of coverage:
Local
Area of coverage:
Curitiba-PR

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Podcast
YouTube
Vodcast or other video platforms

Audience and reach

Social media audience

Facebook number of followers:
30,000
Twitter number of followers:
13,300
Instagram number of followers:
26,900
YouTube number of followers:
5,600
Tiktok number of followers:
13,100

Management and team

Founders

Female:
1
Male:
2
Founders:
Rosiane Correia de Freitas, Rogério Galindo, Alberto Benett
Directors:
Bob Marochi

Team

Full-time employees:
6
Part-time employees:
2
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Other
Grants from private donor organisations
Grants from Google
Grants from Meta
Grants from corporations
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Memberships
Website subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising
Others revenue sources:
Aporte de financiamento, loja online de produtos

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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