It is an independent media outlet, based in Valledupar, department of Cesar, Colombia, specialized in political, environmental, cultural and Vallenato entertainment investigations, as well as popular music. Winners of the prize awarded by the Círculo de Periodistas de Valledupar, in the New Digital Narratives category. 

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Last updated date: April 2025

Source: SembraMedia

Location:
Colombia, Colombia
Year the organization started publishing:
2019
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Departamento del Cesar, ciudad de Valledupar.

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Journalism industry
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
1,110
Twitter number of followers:
19,477
Instagram number of followers:
69,104
YouTube number of followers:
149

Management and team

Founders

Female:
2
Male:
3
Founders:
Carlos Mario Jiménez, Giovanni Sierra, Karelis Rodríguez
Directors:
Carlos Mario Jiménez, Karelis Rodríguez

Team

Full-time employees:
6
Part-time employees:
1
Freelancers or consultants:
4
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Services for clients and other private corporations
Training services for journalists
Training services for other clients
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Event sponsorships

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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