Pulzo

Pulzo transmits news from Colombia and the world 24 hours a day. It is a content aggregator that bases 50% of its publications on what is generated by national and international media. In this aggregation process, it does not limit itself to summarizing other content, but rather puts it in context, expands it, simplifies it or contrasts it, in such a way that it presents readers with a particular vision of the facts. This medium applies good aggregation practices, especially attributing sources with their specific links at least once. In addition to this, it has a content syndication model with niche and regional media in the country. Through its own technological development, Pulzo receives content from different Colombian media, adjusts and edits the content it decides to publish and pays its owners through a RevShare model of programmatic income. It is a unique model in Latam, which brings immense value to allied media. Pulzo has grown significantly in traffic and has faced attacks from the traditional press, which has taken actions to suspend its aggregation activities, but these have been unsuccessful given the arguments and evidence presented by Pulzo to the authorities.