Screenshot of the Racket website
Racket is a Minneapolis-based, alt-weekly-style publication founded in 2021 by four former City Pages editors—Jessica Armbruster, Jay Boller, Em Cassel, and Keith Harris. Emerging in the wake of City Pages’ closure, Racket positions itself as both a continuation and reinvention of that legacy, offering “fun and fearless” journalism that blends sharp reporting with an engaging, irreverent tone. Its coverage spans Minnesota news, politics, music, arts, food, and the often-overlooked quirks of local life, delivering stories that are as insightful as they are entertaining. What distinguishes Racket is its ownership and funding model. As a writer-owned outlet with no reliance on grants or major investors, it operates independently, sustained entirely by reader memberships. This structure reinforces its commitment to editorial freedom and ensures that resources directly support journalists, artists, and contributors rather than external stakeholders. Racket also positions itself in opposition to broader industry trends, emphasizing human-driven storytelling over algorithmic or AI-generated content, and advocating for media that reflects workers, creatives, and independent voices. In a challenging media landscape, it stands out as a bold, community-supported experiment in sustaining local journalism with personality, purpose, and accountability.

Source: SembraMedia

Last updated date: September 2026

Location:
Minneapolis, United States
Year the organization
started publishing:
2021
Languages:
English
Type of coverage:
Local
Area of coverage:
Minneapolis

Content

Type of content produced by theme:
Politics
Lifestyle
Entertainment and culture
Entrepreneurship
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Live coverage of events
Solutions or constructive journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
Facebook
Instagram

Management and team

Founders

Female:
2
Male:
2
Founders:
Jessica Armbruster, Jay Boller, Em Cassel, Keith Harris
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Products and ecommerce
Sales of t-shirts, hats, and other products

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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