Rádio Novelo is the largest producer of podcasts with journalistic DNA in Brazil. Founded in 2019 in Rio de Janeiro, it is responsible for more than 30 productions, including its own podcasts and those for clients. In 2020, it launched its first original series, Praia dos Ossos, which established itself as a benchmark in the narrative style of podcasts in Portuguese and exceeded 3 million downloads in two years.

In 2022, Rádio Novelo introduced three more original projects: Crime and Punishment, exploring justice in Brazil; Hot Weather, examining who benefits from the climate crisis; and Rádio Novelo Apresenta, the company’s first weekly narrative podcast. That same year, it also produced Projeto Querino, offering an Afrocentric perspective on Brazilian history.

From 2019 to the present, the company has produced podcasts for major streaming services such as Globoplay, Spotify, Deezer, and Amazon Music, including notable productions like A República das Milícias, Retrato Narrado, and Nenê da Brasilândia. Rádio Novelo also works with Piauí magazine, Quatro Cinco Um magazine, and various organizations like Repórter Brasil and Instituto Igarapé. The company is recognized for its technical and narrative quality, with a focus on inclusion, female leadership, and diversity in its team.

Last updated date: July 2024

Source: AJOR

Location:
Rio de Janeiro, Brazil
Year the organization started publishing:
2019
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Technology
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Explanatory journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
5,660
Twitter number of followers:
34,800
Instagram number of followers:
73,900
YouTube number of followers:
29,100

Management and team

Founders

Female:
3
Male:
1
Founders:
Guilherme Alpendre, Branca Vianna, Flora Thomson-Deveaux, Paula Scarpin
Directors:
Guilherme Alpendre, Branca Vianna, Flora Thomson-Deveaux, Paula Scarpin

Team

Full-time employees:
15
Part-time employees:
0
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Content services for others
Other
Grants or investment from philanthropic organisations
Grants from Meta
Local advertising sold by own team
National advertising sold by own team
YouTube channel income
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
The primary source of revenue reported by media leaders:
Content services for others
The second most important revenue source reported:
Advertising
Others revenue sources:
Conteúdo patrocinado. Apoiado financeiros do terceiro setor para a produção de reportagens específicas.

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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