Screenshot of the The Reader website
The Reader, formerly Nebraska’s only nationally recognized alternative newsmonthly, is now part of the Nebraska Public Media family. Acquired in 2024 along with its sister publication El Perico, The Reader continues its mission to provide news, entertainment, reviews, and community coverage to audiences in and around the Omaha area. Operating online only, the publication features regularly updated content produced by Nebraska Public Media staff and a network of talented freelancers. Founded in February 1994 by a group of five, including the late John Heaston, The Reader quickly became a staple in Omaha, known for its sharp cultural coverage, event listings, and high-quality reporting. Over its decades of publication, it has produced more than 30,000 stories, including in-depth feature articles, music and arts coverage, and highly anticipated film reviews by Ryan Syrek, as well as a local column from Tim McMahan. Under Nebraska Public Media, The Reader adheres to strict editorial guidelines, ensuring fair, truthful, and unbiased reporting. Both organizations are committed to transparency, disclosing funding sources and maintaining independent news judgment free from donor influence. By combining its rich history with modern digital reach, The Reader continues to serve as a trusted voice for Omaha’s communities and cultural life.

Source: SembraMedia

Last updated date: September 2026

Location:
Omaha, United States
Year the organization
started publishing:
1994
Languages:
English
Type of coverage:
Local
Area of coverage:
Omaha area

Content

Type of content produced by theme:
Education
Politics
Entertainment and culture
Economy and finance
Journalism genres:
Reviews
Interviews and reporting
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Twitter
Facebook
Instagram

Management and team

Founders

Female:
0
Male:
2
Founders:
John Heaston and Dan Beckmann
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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