Reframed

Reframed is a South African digital media outlet that examines how technology is reshaping culture, business and daily life. Founded by technology journalist Brendon Petersen, the publication blends reporting, analysis and product reviews with original interviews to explain what new tools mean for people and the economy. Its coverage ranges from consumer devices and mobile networks to digital policy, skills and the platform economy. Reframed’s journalism has profiled South Africa’s digital transition through pieces on Sentech’s push toward digital broadcasting, Cisco’s skills-to-jobs programmes and AWS’s training footprint, while exploring how AI and digital health are changing classrooms and clinics. The magazine also publishes opinion that interrogates rural connectivity and the social trade‑offs of rapid digitisation. Beyond articles, the Reframed Group produces podcasts—Tech Reframed, The Tech Wrap Up and Beyond Auto—featuring conversations with brands, operators and industry experts. This multi‑format approach serves readers who want practical insight into the tech they buy and the systems that power it, from smartphones and wearables to streaming, fintech and mobility services. Reframed’s mission is to reframe public understanding of technology by connecting product cycles to people’s lived experience, making the stakes clear for consumers, creators and policymakers in South Africa’s fast‑evolving digital scene.