Revista AzMina

https://azmina.com.br/

AzMina Magazine is a journalistic vehicle focused on covering diverse topics with a gender slant. It does not treat women as a universal category and always considers the perspectives of race/ethnicity, class, sexual orientation, and gender identity, including trans men, transmasculine men, and non-binary people in its coverage.

Created by women who felt unrepresented by prevailing definitions of femininity and gender in media and society, AzMina combines data, technology, and networks to enhance the power and reach of its work, deliberately avoiding hard news. The magazine emphasizes information with educational power, exclusive content, and high-impact campaigns.

It uses simple, accessible, and entertaining language to engage readers and employs a variety of media, including illustrations, videos, memes, campaigns, and social networks, to effectively communicate its message.

Last updated date: July 2024

Source: AJOR

Location:
São Paulo, Brazil
Year the organization started publishing:
2015
Languages:
No information available
Type of coverage:
National

Content

Type of content produced by theme:
Science
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Pinterest
Podcast
YouTube
Mobile app
Print

Audience and reach

Social media audience

Facebook number of followers:
130,000
Twitter number of followers:
44,400
Instagram number of followers:
116,000
YouTube number of followers:
40,900
Tiktok number of followers:
8,250

Management and team

Founders

Female:
7
Male:
0
Founders:
Carolina Oms, Nana Queiroz, Helena Dias, Letícia Bahia, Larissa Ribeiro, Tamires Rodrigues, Carolina Vicentin
Directors:
Carolina Oms, Bárbara Libório e Marília Moreira

Team

Full-time employees:
23
Part-time employees:
2
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Content services for others
Audience support / reader revenue
Other
Grants from private donor organisations
Grants from Google
Grants from corporations
Grants from foreign governments
Grants from United Nations, UNESCO, and other agencies
Services for clients and other private corporations
Services for nonprofit organisations
Training services for other clients
Content development for other non-journalistic companies
Memberships
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Audience support / reader revenue
Others revenue sources:
Leis de incentivo e algumas outras receitas marginais, como a venda do livro (1%).

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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