Revista Brujula Mx

https://revistabrujulamx.com/
Its mission is to rediscover the daily life of the region from personal and collective life stories, trying to communicate the desires and concerns of the community from independent, critical and alternative narrative. The vision aims to be the main medium where public opinion in the northeast of the Valley of Mexico and South of the Mezquital Valley tells about its culture, environment, social struggles and human rights.

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Last updated date: April 2025

Source: SembraMedia

Location:
Apaxco de Ocampo, México
Year the organization started publishing:
2019
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Municipios al norte del Valle de México y municipios al sur del Valle del Mezquital. Cultura, historia, ecología, sociedad y literatura de Apaxco, Huehuetoca, Coyotepec, Tepotzotlán, Teoloyucan, Cuautitlán, Tequixquiac, Hueypoxtla, Coyotepec, Atotonilco de Tula, Atitalaquia, Tula de Allende, Tepeji del Río

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Sports
Entertainment and culture
Society and human rights
Entrepreneurship
Gender
Feminism
LGBTIQ+
Migration
Journalism genres:
Interviews and reporting
Information services
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms

Audience and reach

Social media audience

Facebook number of followers:
7,600
Twitter number of followers:
248
Instagram number of followers:
1,394

Management and team

Founders

Female:
3
Male:
2
Founders:
Carlos Alberto Sánchez Torres, Itzel Mendoza, Alejandro Mendoza, Alondra Maldonado, Ana Salas.
Directors:
Lic. en Com. Carlos Alberto Sánchez Torres

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
2
Volunteers:
5

Business structure and revenue sources

Organization tax status:
Not yet incorporated / registered
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Services for clients and other private corporations
Services for nonprofit organisations
Product development and sales
Content development for other non-journalistic companies
Content development for NGOs
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Local advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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