ESPEJO Magazine was born in Culiacán Sinaloa in 2014 with the objective of giving voice to citizen causes and initiatives and providing professional and impartial journalism that contributes to individual and collective reflection, the construction of democracy, the agency capacity of citizens and the self-determination of communities.

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Last updated date: April 2025

Source: SembraMedia

Location:
Culiacán Rosales, México
Year the organization started publishing:
2014
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Culiacán, Sinaloa

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Politics
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Journalism genres:
Interviews and reporting
Information services
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
123,100
Twitter number of followers:
6,907
Instagram number of followers:
13,700
YouTube number of followers:
1,069
Tiktok number of followers:
1,016

Management and team

Founders

Female:
0
Male:
3
Founders:
Alejandro Sicairos, Alejandro Sánchez y Alejandro Sanchez
Directors:
Alejandro Sicairos

Team

Full-time employees:
6
Part-time employees:
1
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Grants from corporations
Google Adsense
Programmatic ad networks
Local advertising sold by own team
Advertising for local governmental entities
Content development for other media
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Event ticket sales
The second most important revenue source reported:
Content development for other media

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team
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