Piauí is a monthly magazine created in 2006 with the aim of telling stories - collected over a long period of time, written with care and aimed at those who enjoy reading. Today, in addition to the printed magazine, Piauí has branched out into other platforms, such as its website, social networks, and face-to-face events.

The idea of enjoyment - in research, writing, and reading - is in Piauí's DNA and, since October 2021, it has been guaranteed to last. Since then, the magazine's founder, documentary filmmaker João Moreira Salles, has stepped down as publisher and financier - and the magazine has started operating with funds from an endowment donated to the Article 220 Institute. The organization, a non-profit civil association, finances a substantial part of Piauí's annual costs - which guarantees the title's existence for years to come, for decades to come (the rest of the expenses are covered by the magazine's own income, earned from subscriptions, newsstand sales, advertisements, and events).

Under this management model, André Petry, editor-in-chief of Piauí, answers exclusively to an Editorial Board made up of seven members. As a result, in addition to its longevity, Piauí has gained radical autonomy. The magazine has no owner or majority shareholder, nor does it depend essentially on an advertiser.

Last updated date: July 2024

Source: AJOR

Location:
Rio de Janeiro, Brazil
Year the organization started publishing:
2006
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Graphic novels and comics
Opinion
Investigative journalism
Narrative journalism
Satire
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Podcast
Mobile app
Print
YouTube
WhatsApp
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
433,000
Twitter number of followers:
1,500,000
Instagram number of followers:
487,000
YouTube number of followers:
1,100
Tiktok number of followers:
896

Management and team

Founders

Female:
0
Male:
1
Founders:
João Moreira Salles
Directors:
André Petry, Guilherme Terra, Lúcio Del Ciello

Team

Full-time employees:
42
Part-time employees:
3
Freelancers or consultants:
13
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Other
Grants from private donor organisations
Grants or investment from philanthropic organisations
Google Adsense
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising for local governmental entities
Event sponsorships
Website subscriptions
Event ticket sales
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Advertising
Others revenue sources:
Eventos presenciais

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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