RAYA Magazine is a native Colombian digital media, published weekly, that seeks to gain its own space of national relevance as an independent, critical medium, with a vision of the international context, a defender of peace and human rights, which advocates ethical and socially responsible journalism, in defense of the public with a broad, plural character and a progressive and democratic sense. It aims to consolidate a transmedia narrative that, through its different formats, manages to highlight new voices and topics, reaching the widest spectrum of Colombian society. Our work is mainly focused on investigative journalism, seeking to offer high-quality, truthful and socially relevant content, adding voices of opinion that demand and promote political, social and cultural plurality (as well as leadership) that provide qualified elements of analysis to readers.   It is a non-profit Foundation.  An independent medium, without paywalls, propaganda or advertising within the editorial content. It was born to stand on the RAYA and do journalism from the vindication and defense of the public. It wants to contribute to the social debate with quality information from a democratic and progressive position.

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Last updated date: April 2025

Source: SembraMedia

Location:
Colombia, Colombia
Year the organization started publishing:
2022
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Entertainment and culture
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
Print
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
20,000
Twitter number of followers:
86,300
Instagram number of followers:
27,100
YouTube number of followers:
34,000
Tiktok number of followers:
35,900

Management and team

Founders

Female:
4
Male:
5
Founders:
Edinson Bolaños, Oscar Perdomo, Camila Sastre, Sonia Cifuentes, Germán Ñañez, Pablo Navarrete, David Guarín, Isabel Cab
Directors:
Edinson Bolaños, editorial; Oscar Perdomo, editor web; Camila Sastre; editora gráfica, Sonia Cifuentes, productora

Team

Full-time employees:
4
Part-time employees:
14
Freelancers or consultants:
14
Volunteers:
7

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Services for nonprofit organisations
The second most important revenue source reported:
Consultancy services

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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