Salud Con Lupa

https://saludconlupa.com

A native digital media organization dedicated to public health in Peru, and with regional reach in Latin America, that belongs to the Asociación de Periodismo con Lupa. Their mission is to empower people with the rigorous information they need to understand health as a common good. For this reason, their journalistic approach transcends the vision of health as the absence of disease and adheres to that of One Health, which understands the health of people, animals, and the environment as part of a whole that must be in balance, viewed comprehensively.

Through journalism investigations in various formats, Salud con Lupa reduce misinformation about health. They denounce the failures of the State and the threats to health and abuses of power of industries such as tobacco, ultra-processed food, the pharmaceutical industry, and fossil fuel and mining companies. Through all of this, Salud con Lupa aspire to protect health as a fundamental human right.

At Salud con Lupa, the goal is to produce news that helps elevate the quality of public debate and the decision-making process of authorities. Above all, they aspire for health to be part of citizens' daily conversations.

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Last updated date: April 2025

Location:
Lima, Peru
Year the organization started publishing:
2019
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Environment
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Migration
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
400,000
Twitter number of followers:
37,256
Instagram number of followers:
43,200
YouTube number of followers:
1,010
Tiktok number of followers:
25,000

Management and team

Founders

Female:
2
Male:
2
Founders:
Fabiola Torres, Jason Martínez, Jesús Camarena, Mayté Ciriaco
Directors:
Fabiola Torres, Jason Martínez

Team

Full-time employees:
7
Part-time employees:
0
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Consultancy services
Grants or investment from philanthropic organisations
Grants from foreign governments
Google Adsense
Programmatic ad networks
Local advertising sold by own team
Services for nonprofit organisations
Training services for journalists
Content development for other media
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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