São Marcos Online

Founded in 2010 with a mission to revolutionize the local journalistic scene, the news portal based in São Marcos, in the Serra Gaúcha, has a track record marked by significant achievements in terms of training, professionalization and diversification of revenue sources. The initiative's editorial focus covers general news, health, education and politics, among others. Although it is classified as a local portal, its influence extends regionally, encompassing neighboring cities when the topics are of interest to the local public as well.

Source: AJOR

Last updated date:

Location:

São Marcos, Brazil

Year the organization started publishing:

2010

Languages:

Portuguese

Type of coverage:

Regional

Area of coverage:

Serra Gaúcha

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Science

Education

Environment

Politics

Technology

Sports

Economy and business

Health and well-being

Entertainment and culture

Law and crime

Society and human rights

Entrepreneurship

Economy and finance

DEIA: Diversity, equity, inclusion and accessibility

Journalism genres:

Interviews and reporting

Information services

Opinion

Investigative journalism

Narrative journalism

Journalism coverage types and techniques:

Breaking news

Live coverage of events

Solutions or constructive journalism

Engaged, community-driven or participatory journalism

Explanatory journalism

Curated/aggregated content

Tech platforms and other mediums used:

Website

Messaging service

Social media platforms

Podcast

Vodcast or other video platforms

YouTube

Twitter

Facebook

Instagram

Tiktok

Social media audience

Facebook number of followers:

39,000

Instagram number of followers:

17,500

YouTube number of followers:

536

Tiktok number of followers:

Founders

Female:

Male:

Founders:

Angelo Batecini Júnior, Liliane Cioato

Directors:

Angelo Batecini Júnior, Liliane Cioato

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

All revenue sources reported by media leaders:

Advertising

Consultancy services

Content services for others

Google Adsense

Programmatic ad networks

Branded content or native advertising

Local advertising sold by own team

Advertising sold by an external agency

Advertising for local governmental entities

Event sponsorships

Meta content income

Services for clients and other private corporations

Services for nonprofit organisations

Services for local governmental entities

Training services for other clients

Product development and sales

Technology development services

Content development for other non-journalistic companies

Content development for NGOs

The primary source of revenue reported by media leaders:

Advertising

The second most important revenue source reported:

Content services for others

Doesn’t publish information about annual revenue

Has an ethics policy / manual

Doesn’t publish an ethics policy / manual

Doesn’t have a data privacy policy

Doesn’t have a whistleblower policy

Doesn’t have a complaints policy

Doesn’t have a sexual harassment or institutional violence policy

Is signed up to a press regulator, trust initiative, or part of a press association

Does not publish up to date information about its team

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

São Marcos Online

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources

Transparency