Shootin' The Breeze

https://shootinthebreeze.ca
Screenshot of the Shootin' the Breeze website
Founded by Shannon Peace in 2011, Shootin’ the Breeze grew from the idea of building relations between Pincher Creek and Crowsnest Pass after Shannon moved to southwestern Alberta. She hoped to share positive community stories and has since won numerous awards from the Alberta Weekly Newspapers Association for her coverage. Shootin’ the Breeze aims to share stories about the people, businesses, organizations, events, history and recreational opportunities that make southwestern Alberta unique. Its content is published online and weekly in print.

Source: SembraMedia

Last updated date: September 2026

Location:
Pincher Creek, Canada
Year the organization
started publishing:
2011
Languages:
English
Type of coverage:
Hyperlocal
Area of coverage:
Pincher Creek and Crowsnest Pass, AB

Content

Type of content produced by theme:
Education
Environment
Politics
Sports
Health and well-being
Entertainment and culture
Law and crime
Entrepreneurship
Journalism genres:
Interviews and reporting
Journalism coverage types and techniques:
Breaking news
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter

Management and team

Founders

Female:
1
Male:
0
Founders:
Shannon Peace
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Programmatic ad networks
Memberships
Individual donations

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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