Spinning Forward

https://spinningforward.com/
Screenshot of the Spinning Forward website
Founded in 2022 by Flavian DeLima, Spinning Forward is an independent local news company that publishes a weekly newsletter. They tell stories about the online world that you won't find elsewhere from the viewpoint of racialized creators and communities in the Greater Toronto Area. Spinning Forward's geographic focus includes the City of Toronto, and the regional municipalities of Durham, Halton, Peel, and York. Their audience is racialized creators and communities of colour, who are mainly Gen Z, Millennials, and also Generation X. Topics and issues that are important to their community include the online racial pay gap, mental health, urban social issues, financial literacy and success, career path, brand partnerships, the online creator economy, and the technology social media platforms.

Source: SembraMedia

Last updated date: September 2026

Location:
Toronto, Canada
Year the organization
started publishing:
2022
Languages:
English
Type of coverage:
Local
Area of coverage:
Greater Toronto, Ontario

Content

Type of content produced by theme:
Education
Environment
Technology
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Ethnic minorities
Migration
Journalism genres:
Information services
Opinion
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Tech platforms and other mediums used:
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Management and team

Founders

Female:
0
Male:
1
Founders:
Flavian DeLima
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Local advertising sold by own team
Event sponsorships
The primary source of revenue reported by media leaders:
Grants

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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