Startitup

Startitup is a business and lifestyle media outlet focused on start-ups and small businesses, targeting the 25- 34 and 35 - 44 age groups. The newsroom also covers general news, hosts political interviews and debates, and covers elections. The outlet became more visible in recent years after it underwent rapid development. They have also employed new journalists, some of them with significant experience.The team founded the media outlet to cover the emerging Slovak start-up environment, but the platform has grown much bigger than it was originally intended. It now offers a premium version of the website, as well as podcasts, and online TV. The newsroom recently added a section with a focus on crime. Furthermore, the outlet focuses a lot on video content – much of this is entertainment, commercial, and service-oriented. The look and feel of the website emphasises that the outlet is produced by young people for a young audience.